Alibaba helps us to promote Azerbaijani products

We have heard many times about the success of the Alibaba.com on the world SMM  and in 2016 we decided to join Alibaba.com as a free member. But in order to stay ahead of our competitors and get more business we had felt the nessesity to become a Gold Supplier member and that’s why we upgraded our membership after 2 weeks.

After joining to the Alibaba network Azexport increased its online sales channels and start getting more inquiries as a Gold Supplier member. So, our online sales grew up to 50 times for last year. We have gained many buyers from United Arab Emirates, England, China, America, İndia, Ukraine, Germany, İtaly etc. Alibaba also support us in attracting orders from new markets alongside with traditional. Now we have new customers from Chile, Australia, Hong Kong, Tanzania where never sold before.

Then we have appointed dedicated staff for responding inquries intime, we start getting about 200 inquiries every month and most of them are converted to the real sales.

Our most popular product in Alibaba is the Azerbaijani brandy. Every day we receive many orders from different countries like England, USA and Russia for Azerbaijani brandy.

One of the obstacles to our success was a lack of detailed information about our business. However, after consulting to the Booster team, we had improved the quality of provided information and keywords used for products description, so now when buyers search for similar products, our product displayed in the first page.

İn the past, the most beneficial sector for e-commerce was related to electronics, clothes, instruments etc. Today, on the trend also the food and beverages. Because there is increasing demand in the world for high-quality food and beverage espesially organic. Our goal is to double number of inquries through Alibaba’s B2B and B2C channels whithin next year and reach more quality consumers which requires high value add and premium products. Using the Alibaba platform gave us the following additional benefits:

• No need to pay for advertising abroad
• Wide coverage of our target audience
• Service support, webinars, and consultation from Alibaba’s Global Partners.
• A constantly improving service from Alibaba that analyzes market demand to keep us one step ahead
• Very useful user and admin web interface